Industry
Social Media
Features
> Account creation
> Facebook connection
> FB campaigns & ads listing & filtering
> ROAS calculation
> AI base suggestions on ads
Technology Stack
React JS
Node JS
MongoDB
About Skup
Skup is your go-to tool for gaining in-depth insights into ad performance and campaign effectiveness. With Skup, users can access comprehensive details about their ad performance, enabling a complete understanding of results. Skup offers valuable metrics such as clicks, follows, and shares for each ad, empowering marketers to formulate impactful strategies for future campaigns. Built using the dynamic MERN stack, Skup ensures a robust and efficient platform for managing your Facebook ads.
The Challenge
Managing Facebook ads requires marketers to spend several hours, even days, and hefty bucks. To simplify the procedure, Austin Roeshink, the founder of AdSherpa, appointed Ropstam to create Skup Dashboard.
Features Embedded In-App by Ropstam:
The Solution
The Skup Dashboard includes advanced features that provide users with valuable insights into the performance of their Facebook Ad Campaigns. These insights can help users make informed decisions for future campaigns and improve their overall performance.
Discovery
Ropstam led the development process of the Skup Dashboard, starting with ideation, selecting the optimal tech stack, and collaborating with experts to understand the project’s requirements. The development involved innovative techniques that were successfully implemented by the Ropstam team.
Road Map
Comprehending The Design
App Development
Testing & Launching
the Design
Development
Launching
Design Comprehension
This step involved a collaboration between UI/UX experts and web developers to understand the design’s functionality and execute the development process accordingly. They worked together to comprehend the illustrations and ensure a seamless user experience for the web product.
Development
To develop the Skup Dashboard, ReactJS was selected as the primary technology for the front end, while NodeJS was utilized for the back end. MongoDB and Facebook Graph API were also integrated into the dashboard to provide a comprehensive analysis of Facebook Ad Campaigns.
Testing and Deployment
After the completion of the Skup Dashboard’s development stage, the next step was to ensure its quality before release. The Quality Assurance team used Selenium to test the web app’s functionality and JMeter for performance analysis.
Results
Manageable & Fast Dashboard
Ropstam delivered a secure and efficient dashboard that has proved invaluable to our client in effectively managing their Facebook ad campaigns.
Client’s Testimonial
Their communication is good and they articulate the metrics quite well. Internal stakeholders are impressed with the team’s knowledge and openness to discuss options.
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